The privacy freaks and paranoia nuts are already have a field day with this, but I love the idea.
Basically when you’re at Disneyworld you’ll wear and RFID bracelet that matches your room id (and thus charge account).
On the one hand this means I won’t have to carry money at all anywhere on Disney property (theme parts, resorts etc.) and that they can pass the names of my kids directly to the “actors” which will make for a better interaction. And from Disney’s perspective they will have a huge amount of data not only on what rides people are going on, but what order they take them in.
Sounds like a win win to me.
Disney’s ‘MagicBands’ will track the movements and behavior of theme park attendees
Disney wants to make its theme parks more interactive, and it’s hoping digital wristbands will do the trick. Over the next few months, Disney World will be introducing a new program called MyMagic+.…..