People are parroting the following numbers endlessly, but they haven’t bothered to actually understand what the numbers actually are.
Yes it sounds cool that G+ is now number two in social networks for active followers (343,000,000 to Facebooks 693,000,000 and Twitter’s 288,000,000). It’s a big number. Google can give themselves a pat on the back.
But here’s the thing. All users are not created equal. Some are far more important than others. Some post more. Some have more influence.
If I wanted to follow celebrities (you don’t need to comment saying that you don’t want to do that, the reality is many people do), then I’d be far better off on Twitter. That’s why Twitter gets far more media attention than even Facebook. Because it’s where the media people are.
Which is probably why we still here the G+ is a ghost town stories. Perception is reality.
So What Does The Number Mean?
Well it means G+ is here to stay (if you had any doubt). It means we can expect further growth and further expansion throughout the Google products. I think it means eventually YouTube will end up fully integrated.
What Doesn’t The Number Mean?
It doesn’t mean Facebook is dead (or even dying). There’s really no evience of that at all at this point.
It doesn’t mean G+ is more important than Twitter. If you need media attention, you need Twitter.
It doesn’t mean you’re better for being on G+.