Numbers That Don’t Mean What You Think They Mean

People are par­rot­ing the fol­low­ing num­bers end­lessly, but they haven’t both­ered to actu­ally under­stand what the num­bers actu­ally are.

Yes it sounds cool that G+ is now num­ber two in social net­works for active fol­low­ers (343,000,000 to Face­books 693,000,000 and Twitter’s 288,000,000). It’s a big num­ber. Google can give them­selves a pat on the back.

But here’s the thing.  All users are not cre­ated equal. Some are far more impor­tant than oth­ers. Some post more. Some have more influence.

If I wanted to fol­low celebri­ties (you don’t need to com­ment say­ing that you don’t want to do that, the real­ity is many peo­ple do), then I’d be far bet­ter off on Twit­ter. That’s why Twit­ter gets far more media atten­tion than even Face­book. Because it’s where the media peo­ple are.

Which is prob­a­bly why we still here the G+ is a ghost town sto­ries. Per­cep­tion is reality.

So What Does The Num­ber Mean?

Well it means G+ is here to stay (if you had any doubt). It means we can expect fur­ther growth and fur­ther expan­sion through­out the Google prod­ucts. I think it means even­tu­ally YouTube will end up fully integrated.

What Doesn’t The Num­ber Mean?

It doesn’t mean Face­book is dead (or even dying). There’s really no evience of that at all at this point.

It doesn’t mean G+ is more impor­tant than Twit­ter. If you need media atten­tion, you need Twitter.

It doesn’t mean you’re bet­ter for being on G+.

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15 thoughts on “Numbers That Don’t Mean What You Think They Mean

  1. January 27, 2013 at 11:02

    I like G+ because it is full of “real” peo­ple and I am not going to say what you told me not to say.

  2. January 27, 2013 at 11:12

    I find  lit­tle use for Twit­ter. I can post a link to a blog post on it and I will get maybe 1 hit. On the other hand not only do I get hits from Google Plus, but also dis­cus­sion. And Face­book, well, it is just a cesspool of mal­ad­justed people.

  3. January 27, 2013 at 11:14

    Didn’t take long for some­one to miss the point.

  4. January 27, 2013 at 11:19

    There’s a time and place for all three. Some­times I’ll post the same thing in each media — inter­est­ing to see the response results, but it doesn’t actu­ally prove any­thing.
    I fol­low dif­fer­ent … atti­tudes in each place.  I don’t know who fol­lows me, so much.

  5. January 27, 2013 at 11:24

    And what was your point?  That they are use­ful for dif­fer­ent things and media whores do not use G+?

  6. January 27, 2013 at 11:28

    There were sev­eral points but that very last line I wrote is kind of cru­cial It doesn’t mean you’re bet­ter for being on G+.

    I could have writ­ten that another way I guess. It doesn’t mean the peo­ple on G+ are better

    And yet already the anti-facebook or anti-twitter com­ments have started.

  7. January 27, 2013 at 11:36

    Any­time you bring up all three you are going to get anti– state­ments. I think it is unavoid­able. Yes all three have their uses, but the fact is some peo­ple will find one or another more use­ful. I do not think one can real­is­tic say, “all social media is equal for all peo­ple. It is just their uses are dif­fer­ent.” That would not hold true for every­one. As to whether the peo­ple on one of the three are bet­ter than those on the oth­ers I would agree, they are not. As to whether the inter­ac­tion is bet­ter, well, I think it depends on what folks want out of a social media outlet.

  8. January 27, 2013 at 11:38

    I actu­ally think it’s entirely rea­son­able to expect peo­ple to think enough not to imme­di­ately par­rot the stan­dard anti– line.

    If they’ve got noth­ing new to offer after all, there’s really no need for them to speak on the subject.

  9. January 27, 2013 at 11:47

    I dis­agree. I find anti– state­ments very use­ful if you can get how and why peo­ple feel that way. You can actu­ally get down to how peo­ple use the dif­fer­ent social media. I do not fol­low famous peo­ple so I find Twit­ter of lit­tle use. I use it to post links due to the 140 char­ac­ter limit. And that seems to be some­thing it is not use­ful for. Face­book I use to con­nect to friends and fam­ily as that is where they are, but to be hon­est due to the con­stant bick­er­ing I some­times won­der why I am still on there. It is not FB’s fault. It is just the cul­ture that has devel­oped there. Still, it is use­ful for post­ing links, and some­times get­ting some inter­ac­tion. Google Plus for me gets the best inter­ac­tion (not the most nec­es­sar­ily), and seems to be good for post­ing links. So while I agree peo­ple are no bet­ter on one social net­work than another, their uses dif­fer for me, and I found some social media bet­ter for me than oth­ers. In that respect the num­bers do reflect some­thing. More and more peo­ple may be find­ing G+ bet­ter suited to their uses.

  10. January 27, 2013 at 11:56

    Well sev­eral things there +Berry Can­ote.

    1) The anti– state­ments don’t give any of that infor­ma­tion so they aren’t help­ful. On the con­trary they tend to be dis­mis­sive of other peo­ple using things dif­fer­ently.  A per­fect exam­ple is your orig­i­nal post where you sim­ply dis­miss Face­book as a “cesspool”. That is essen­tially a worth­less com­ment and thus my frustration

    Now your most recent com­ment actu­ally has sub­stance. The prob­lem is essen­tially the net­work you have on Face­book which has built up an unfor­tu­nate cul­ture. This is not inher­ent in the tech­ni­cal struc­ture of the site though.

    2) I even addressed the Twit­ter case direct. I specif­i­cally asked peo­ple not to talk about it, because it’s been hashed to death. Peo­ple will con­stantly com­plain about celebri­ties and yet they are some of the most pop­u­lar accounts on all the social net­works. Empir­i­cal evi­dence then shows that many peo­ple do want to fol­low them, so the con­tin­ued com­plaints are unnecessary.

    3) One of the other key points I was address­ing with those num­bers is that while they are “active users” that doesn’t really give us any indi­ca­tion of level of activ­ity.  So really no it doesn’t tell us that peo­ple have dis­cov­ered that G+ is more suited to them. It might be a sup­ple­men­tal social net­work in their world view. Those sorts of basic num­bers are highly misleading.

  11. January 27, 2013 at 12:30

    +Eoghann Irv­ing I can see what you mean about the anti– statements.Though I do think, in the case of Face­book that some of it is the tech­ni­cal struc­ture that is cre­at­ing the cul­ture. FB fil­ters your news­feed. You do not see a lot of what is posted. Since pol­i­tics and other con­tro­ver­sial top­ics are often the most “liked” and com­mented on in a feed it is more likely if you have even par­tic­i­pated once that such posts will be seen. Mean­while, other posts you may be inter­ested in may never be seen even if you have par­tic­i­pated in the past. I have yet to fig­ure out the FB algo­rithm. You also do not have con­trol over who you see in your feed. Face­book decides that for you. You can form lists, but even that is not a guar­an­tee that you will see all of their  posts. I have a cou­ple of good friends whose posts do not show up in my close friends list despite their being on it. Mean­while other friends I see when­ever they even “like” some­one else’s posts even if I have no inter­est in that topic and have never shown an inter­est in that topic. So some of the prob­lem I think is the tech­ni­cal struc­ture of the site. It is not inher­ently bad as it has its advan­tages in that your posts are seen much longer on Face­book if they do make it through the fil­ters.. That is they last a lot longer than on Google + or Twit­ter where they can dis­ap­pear in all the other posts and tweets. So from that tech­ni­cal view Face­book has its advantages.

    I do agree the num­bers are mis­lead­ing. My brother and I were just talk­ing about that. Do these num­bers reflect those that actu­ally go to the sites, or merely those tweet­ing, lik­ing, and plus one­ing from another site? One can “like” web­pages and have that show up on FB with­out vis­it­ing the FB site. The same is true of Twit­ter and Google +.  Do these inter­ac­tions count one as an active user? Any­way, I have to retract my pre­vi­ous state­ment that folks may be find­ing G+ more suited. The num­bers may not reflect that.I do know it is more suited to my needs and I have heard oth­ers say the same.

  12. January 27, 2013 at 13:35

    I plussed because of exactly that last line you wrote up in your post +Eoghann Irv­ing

  13. January 27, 2013 at 13:40

    i resent FB being called a cesspool, thems my rel­a­tives your talk­ing about. ;-)  

    that being said, i pre­fer g+ because i can choose who i asso­ciate with. i can choose how much “news” feeds my per­sonal stream.  

    my rel­a­tives know noth­ing about my g+ account and i hope to keep it that way.  don’t get me wrong, i love my fam­ily but if i get one more inane post­ing (chain posts, cute fuzzy lit­tle ani­mals, and other non­sense) i’ll.…    mind you this is only my per­sonal expe­ri­ence not a com­ment on FB, G+ or Twit­ter as a whole.

  14. January 27, 2013 at 15:05

    Of all the peo­ple shar­ing this infor­ma­tion graphic to jus­tify all the excite­ment among the Google faith­ful, few seem overly con­cerned with the lit­tle data accom­pa­ny­ing this one bar chart from one source. Within the writ­ten analy­sis it’s men­tioned that Twit­ter actu­ally expe­ri­enced the great­est growth in that same quar­ter (40%). Few are men­tion­ing that or ask­ing the more impor­tant ques­tion of what defines an active user on Google+, let alone, the point you bring up, who is on here.

    If you view your favorite media sources and con­tent gen­er­a­tors, many are get­ting far less inter­ac­tion on here than the other two net­works. As a quick exper­i­ment I took a look at the New Yorker’s pres­ence here and checked the inter­ac­tion on their posts here com­pared to Twit­ter and Face­book. There were less than a total of ten com­ments and plus-one’s with no shares.

    Peo­ple will go where the crowd they run with like to hang out, for many it’s here but that doesn’t come at a cost to other net­works, it just means the demo­graph­ics and usage diverge more than maybe we thought.

    * Ouch, sorry for the long reply.

  15. January 27, 2013 at 15:36

    yes — we, the users, are being frag­mented into the dif­fer­ent platforms

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