The PR Cycle In The Age of teh Internetz

1) News leaks that celebrity is con­sid­er­ing admit­ting to some­thing
2) Peo­ple report the rumor. Other peo­ple say it’s only a rumor. No one really cares that much.
3) News leaks that the celebrity has in fact admit­ted to some­thing. But it hasn’t been published/aired yet
4) Peo­ple report the news. Other peo­ple say yeah we heard that ages ago. No one really cares that much.
5) Inter­view finally airs where celebrity admits to doing some­thing.
6) I feel the urge to shoot the peo­ple who are still dis­cussing this non-event!

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