My take away from this. Advertising is powerful and it works. Anyone who claims they are somehow immune to it, is merely fooling themselves.
We are generally so desperate to fit in with our tribe that we really don’t think to hard about the decisions we’re making every day.
Advertising has made deodorant something that we do as part of our morning routines and so… we do it. Even the people who don’t need to.
Do we really need deodorant? | ScienceBlog.com
New research shows that more than 75 per cent of people with a particular version of a gene don’t produce under-arm odour but use deodorant anyway. The study