If you spend much time on G+ you’ll probably get exposed to the concept of engagement. There are some very prominent people who seem obsessed with it.
The notion has taken root that if you should follow the people who have high engagement on their posts. And that if you want to be successful you must have high engagement.
This is frankly utter crap. In fact if you look at the list of G+ users ranked by Engagement you discover a number of interesting things.
The first is that you don’t need to have a large number of followers to have a high engagement score. In fact there are people with far less followers than me who score in the top 100 compared to my feeble 2,811 ranking. Further proof that most of my followers are essentially zombies and I’d be better off without them.
People with high engagement scores do not necessarily engage a lot themselves. Some do. Some barely do any comments beyond the initial post.
High engagement does not equal quality commenting. And in many cases (not all) the interesting comments get drowned out by the rest.
So a high engagement ranking doesn’t tell you who has interesting posts, it doesn’t tell you who actively responds and it doesn’t tell you who has an interesting community of people around them.
In fact all it is is a variation on the follower numbers popularity contest replacing followers with comments and pluses
These are most definitely not The Best of the Best. They’re the popular kids. And if that’s your definition of success go for it. It’s not mine.
The Top Google Plus users ranked by Engagement
The list ranks those people on Google Plus who have the highest engagement on their posts. Engagement here is defined as the number of comments, shares, and plus ones on their posts combined with the …
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