But What Does it Mean?
I’m not questioning the statistics provided. They seem entirely credible. Though I’m not sure the sample is actually sufficiently randomized that you could take this number and say it exactly represents the entire blogosphere. But it’s ballpark at least.
No, the problem here is I’m not sure what this really means. Without knowing at least some of the reasons behind the disparity (and there are several obvious ones that spring to mind) it’s hard to really process the information in a useful fashion.
Is there even a problem here? Maybe?
We can establish from the sample that there are more male reviewers than female and that inevitably leads to an imbalance in overall reviews.
But what should blog reviewers be required to attempt some level of balance in this area? And if so to what purpose?
I don’t have percentages for male and female authors in the science fiction and fantasy genres. Perhaps that would put this more in perspective?
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ladybusiness | Coverage of Women on SF/F Blogs (2012)
lady business. this is feminism x it is not scary pet the pretty feminist pony xx. Coverage of Women on SF/F Blogs (2012). Coverage of Women on SF/F Blogs (2012) · Mar. 10th, 2013 10:46 pm. helloladie…

do i want to say something: yes
do i want to indulge in a lengthy feminist discussion: nope
I don’t see much of anything to say about this. There’s not enough context to draw meaningful conclusions. How many books published by male vs. female authors during the same time period? How many manuscript submissions vs. publications? How many males operating under female-sounding pseudonyms (or given names), and vice versa? How many positive vs. negative reviews by gender of author vs. gender of reviewer? What gender distribution of authors among subgenres vs. gender distribution of reviewers for those subgenres (i.e. are some massively overrepresented subgenres like tolkienesque fantasy gender-skewed, and in turn skewing the overall results unfairly)?
Basically, blog reviews are not a very good proxy for studying gender representation in fiction.
This is essentially my problem +Justen Robertson. I’m open to the possibility there is under representation going on in some areas. I’m not sure if this is one and if so who should be correcting it.
I’m sure there is, but I don’t think this is a useful set of data for teasing it out.
This would be news if it was male reviewers trending to female artists. People pay attention to things that strike up an emotional resonance with their experience.